Company Rebrand FAQ

Company Rebrand FAQ

1) Why the name change?

Our company received a cease and desist (C&D) alleging that our previous name was an infringement on their trademark. Rather than choosing to get into a legal battle over it that could have taken months or possibly longer, I opted to just change the name to something so unique that we won't ever have to worry about going through this again, at least for some time.

2) What's the inspiration behind the new name and logo?

I wanted the name to be as unique as I could make it so I wouldn't have to deal with a C&D about it ever again, while at the same time reflecting what the company exists for. Calleja Ex Machina translates to "Calleja (my surname) From the Machine". 

The logo is inspired by several things, namely my heritage. I'm a first generation American - my mother immigrated from Canada, and my father from Malta. The top half of the logo's background features a Maltese (Amalfi) cross, and the lower half features a Canadian Maple Leaf. At the center is my '73 Love Bug, because it wouldn't be "me" without my little bug. For some added flair, I opted to add some classy Baroque style engraving patterns that I would typically apply to firearm engraving. 

3) Has the ownership structure changed?

No - the ownership structure is exactly the same as it previously was. The only thing that changed was the name - nobody was added or removed from the roster, and their percentages in the company haven't changed either. Your favorite Nambu Hobo is still the head honcho, and that won't ever change.

4) Any new plans for the company? 

Yes! I decided to shift our focus away from production manufacturing, to instead focus on concept development, and prototyping. This will allow me to have more time to dedicate to developing cool projects such as the Tensei, without forcing me to stand over a machine for 12+ hours a day. The focus for the future is going to be in getting designs from concept to prototype, then rely on established manufacturers to get us the production parts that we need. 

My ideas don't just revolve around firearms development, however. I have some exciting ideas in the works involving things with engines ;) 

With that being said, expansion is on our horizon. If you wish to partner with us to build the production machine shop we need, get in contact with us!

5) What's the status with the Tensei?

We're facing two major issues holding up Tensei deployment. For starters, we're still having problems with some of the vendors making our parts. Also, due to the Cease & Desist we received, we had to apply the brakes full stop, and essentially go through the process of re-establishing the business all over again from the ground up, as we needed to re-file for all of our licenses, permits, and accounts including our Federal Firearms License and SOT.

As it currently stands, we're still facing difficulties with a couple of the vendors we chose to work with - some giving us quality control problems, while others aren't delivering their parts when they were supposed to. I unfortunately made the mistake of making guarantees on delivery timelines based on guarantees given to me by the shops I chose to work with, and I've been given nothing but excuses as to why our parts aren't here yet. The simple fact of the matter is, we're a small business. Where most companies order 5000+ parts per order, we're coming in with an order of 50 - 100 or so. What's been happening is when our parts have been scheduled to be produced, a larger and more profitable order comes in, and suddenly ours is no longer a priority. This has happened with nearly every part so far - some of which were ordered in November of 2025 and were supposed to have been delivered right after SHOT Show in late January, early February 2026.  We currently have most of the parts needed to complete the builds, but not all of them. 

We're also waiting on a few permits to come in before we apply for the amended Federal Firearms License reflecting the company name change. I've been told that the process for receiving the amended FFL can take as long as it took to get the initial one (60-90 days) so we're preparing for the long haul.